At this week’s Alliance Expo 2012 in Newark, NJ, we sat down with event promoter Audio Associates’ CEO Ron Meyerowitz to get his take on the event…and on trends in the industry. The dealer show, held annually by the well-known New York Metro-area sales representative firm, appeared to be quite successful at a time when many in the industry find business sluggish. We wanted to know – why was this year their biggest show ever…and what is the secret of their success?
New research from market researcher The Nielsen Company conducted just this month (May 2012) shows that those QR (quick response) codes are popular with shoppers in many different types of stores. But these codes are most popular with smartphone-equipped shoppers at electronics stores according to this latest research. Why? Continue reading
<May 17, 2012> OK…the day has finally come. It is time to make our big announcement. For those of you who don’t know, Stratecon is a strategic marketing company. In addition to writing newsletters about trends and issues, we work with companies of all types to develop strategically sound marketing plans and to drive new business development. Continue reading
<May 16, 2012> New York manufacturers representative firm Audio Associates tells me that they are ready-to-go for their huge dealer show called “Alliance Expo 2012 – Partnering for a Stronger Tomorrow” scheduled for next week and originally announced in the ALERT last month. Launching this coming Tuesday, May 22nd and wrapping up Wednesday, the company says they are pulling out all of the stops for another mega-event, taking place this year at the Hilton Doubletree Hotel in Newark, NJ. Continue reading
<May 16, 2012> Russound announced today that it has retained the OAC Group to work with the company on a variety of product and marketing projects. The announcement follows the company’s recent divestiture of Colorado vNet – selling it to Russound’s former Vice President of Sales Mike Anderson. But the development is most notable for what it appears to represent – the triumphant return of Oscar Ciornei to Russound. Continue reading
<May 16, 2012> The news out of Best Buy Stores, Inc. continues to be ugly. Earlier this week, we learned that the board investigation into the unseemly Brian Dunn affair has taken an unexpected turn, resulting in Best Buy founder and board chairman Richard Schulze being forced out of his own company. And yet, some market analysts are celebrating. Why? Continue reading
<May 16, 2012> Late last week Nortek Inc. released the results of its fiscal first quarter or the period that ended March 31, 2012. Nortek – parent company to venerable industry brands such as Niles Audio, Speakercraft, Xantech, Elan, and more – showed a 7% sales increase in the quarter to $522.8 million as compared to $488.6 million in the year before. And while the company continued to book a net loss in the first quarter, it clearly showed solid improvement in several areas…including a dramatically reduced net loss of $1.2 million as compared to the same quarter last year when the net loss was $21.1 million. Continue reading
THANK YOU for stopping by our humble abode on the Internet! We’ve stocked it to the rafters with a ton of what I hope you’ll find is useful content and news on marketing and business strategy in TECH today.
Learn more about Strata-gee.com… Continue reading
<April 25, 2012> Earlier this month Lenbrook America announced a new initiative it has launched in partnership with a select group of independent specialty retailers to roll out a stylish showroom optimized to display and demonstrate high quality digital audio solutions. Called the “Digital Music Experience Center,” the striking showrooms are designed to allow specialty retailers to tap into the burgeoning contemporary digital music phenomenon AND expose consumers to the wonderful (and probably unknown to them) world of higher resolution audio performance. Continue reading