QR Codes are Quite Popular with Electronics Shoppers

Nielsen Study of Smartphone Use by Type of RetailerNew research from market researcher The Nielsen Company conducted just this month (May 2012) shows that those QR (quick response) codes are popular with shoppers in many different types of stores. But these codes are most popular with smartphone-equipped shoppers at electronics stores according to this latest research. Why? Continue reading

Our BIG Announcement!

Our Big Announcement Fireworks Graphic<May 17, 2012> OK…the day has finally come. It is time to make our big announcement. For those of you who don’t know, Stratecon is a strategic marketing company. In addition to writing newsletters about trends and issues, we work with companies of all types to develop strategically sound marketing plans and to drive new business development. Continue reading

New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week

Audio Associates Dealer Show

Audio Associates Dealer Show

<May 16, 2012> New York manufacturers representative firm Audio Associates tells me that they are ready-to-go for their huge dealer show called “Alliance Expo 2012 – Partnering for a Stronger Tomorrow” scheduled for next week and originally announced in the ALERT last month. Launching this coming Tuesday, May 22nd and wrapping up Wednesday, the company says they are pulling out all of the stops for another mega-event, taking place this year at the Hilton Doubletree Hotel in Newark, NJ. Continue reading

Ciornei Makes Triumphant Return to Russound

Oscar Ciornei, OAC Group

Oscar Ciornei, OAC Group

<May 16, 2012> Russound announced today that it has retained the OAC Group to work with the company on a variety of product and marketing projects. The announcement follows the company’s recent divestiture of Colorado vNet – selling it to Russound’s former Vice President of Sales Mike Anderson. But the development is most notable for what it appears to represent – the triumphant return of Oscar Ciornei to Russound. Continue reading

Best Buy’s Founder is Forced Out as Ex-CEO Receives $6.6 million Severance

<May 16, 2012> The news out of Best Buy Stores, Inc. continues to be ugly. Earlier this week, we learned Best Buy Logothat the board investigation into the unseemly Brian Dunn affair has taken an unexpected turn, resulting in Best Buy founder and board chairman Richard Schulze being forced out of his own company. And yet, some market analysts are celebrating. Why? Continue reading

Nortek’s Net Losses Continue – And Continue to Improve

<May 16, 2012> Late last week Nortek Inc. released the results of its fiscal first quarter or the period that Nortek's Headquartersended March 31, 2012. Nortek – parent company to venerable industry brands such as Niles Audio, Speakercraft, Xantech, Elan, and more – showed a 7% sales increase in the quarter to $522.8 million as compared to $488.6 million in the year before. And while the company continued to book a net loss in the first quarter, it clearly showed solid improvement in several areas…including a dramatically reduced net loss of $1.2 million as compared to the same quarter last year when the net loss was $21.1 million. Continue reading

Lenbrook & Retailers Launch New Specialty Showroom Solution for Quality Digital Audio

Little Guys Lenbrook i-Fi Showroom<April 25, 2012> Earlier this month Lenbrook America announced a new initiative it has launched in partnership with a select group of independent specialty retailers to roll out a stylish showroom optimized to display and demonstrate high quality digital audio solutions. Called the “Digital Music Experience Center,” the striking showrooms are designed to allow specialty retailers to tap into the burgeoning contemporary digital music phenomenon AND expose consumers to the wonderful (and probably unknown to them) world of higher resolution audio performance. Continue reading

With a Final Heave-Ho, Russound Sells Off Colorado vNet

Colorado vNet Building<April 25, 2012> In a narrative that at times was more daytime soap opera than strategic corporate initiative, Russound has disposed of Colorado vNet for the last time, selling the brand off to Vice President of Sales and Marketing Mike Anderson. This ends a problematic history with Russound acquiring, closing down, relaunching, and now selling off Colorado vNet in a short on-again-off-again three-year relationship that started in 2009. Continue reading