Strategy in TECH...
In the latest report on consumer confidence, The Conference Board’s Consumer Confidence Index showed a significant drop in overall confidence in the month of March. The Conference Board characterized this drop as “unexpected.” Economists are taking note of this result as March is the first full month after the partial government shutdown in February, and many had expected a more favorable reading.
In a new survey by Reputation Institute on corporate reputation, known as the 2019 RepTrak 100, we see wild swings in tech brands’ reputation with consumer privacy concerns finally appearing to take a major toll. With an overall all-category average reputation rating increase of +0.8 points, technology as a segment saw its collective reputation drop by 1 full point on the scale.
But the news wasn’t all bad – movie king Netflix, Inc. jumped 23 spots to come in at #1 for the first time in their history.
