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Archives for 2017

Gibson Stuns the Music World, Shuts Down Cakewalk

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Acquired in 2013, Cakewalk was Killed for Philips, Gibson Says

Cakewalk logoIn what many in the industry are suggesting is yet another indicator of struggles at Gibson Brands, the company announced a little over a week ago that it would wind down operations at Cakewalk Inc., a popular music creation software company it owns. Music industry-centric websites around the internet exploded with largely critical coverage of the move, and comments on Cakewalk’s website are decidedly negative – both sad and angry – as customers seek to process the shocking news.

See more on yet another move by struggling Gibson…

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Toshiba: Beginning to Slip From View

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Company Pulls Monster LED Display from Times Square

Top of Toshiba's Times Square displayStruggling Toshiba Corp. has made what is undoubtedly a difficult decision and a big blow to their corporate ego  – they will abandon their giant LED display overseeing Times Square. The huge lighted billboard was a prominent showing of the Toshiba logo all year-round, but especially during the dropping of the ball on New Years Eve, when it served as the countdown shown on network TVs as cameras broadcast the ball drop around the world. The Toshiba logo has literally lit up Times Square for ten years, having been first erected there in December 2007.

See more on Toshiba’s decision to vacate Times Square… [Read more…] about Toshiba: Beginning to Slip From View

Deck the Halls…With Tech

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Photo of Sound Pop on back of phone
A Bluetooth speaker

A new survey conducted by the CTA just this past September shows what tech products consumers are planning to buy to give as gifts for under the Christmas tree this year. And yes, we find the order of priority of some of these items very interesting.

Check out this most current survey…just in time for the holidays… [Read more…] about Deck the Halls…With Tech

Klipsch Gets It On…On-Wall, That Is

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Klipsch logoKlipsch announced today it has launched an entirely new line of on-wall speakers, designed to augment on-wall flat panel TV installations with richer, more dynamic audio. This new series of products, called the Reference Premiere Designer On-Wall speakers take up minimal space, while delivering maximum sound.

See more on Klipsch Reference Premiere Designer On-Wall speakers… [Read more…] about Klipsch Gets It On…On-Wall, That Is

New Social Media Study is a Wake Up Call for Brand Marketers

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iPhone showing social mediaLet me see if I can get your attention right now: 76% of all U.S. consumers purchased a product they first discovered in a social media post.

Let that sink in for a minute…digest it a little. Now WAKE UP! Nearly 8 out of 10 Americans bought a brand’s product that they first discovered in a social media post. If ever there was a time to tune-up your social media marketing strategy…it’s now. What’s that you say? You DON’T HAVE a social media marketing strategy?? No worries…you’re only missing out on about 8 out of 10 consumers in the market. I’m sure you’ll be fine…NOT!

See more on this new research on the importance of a social media program… [Read more…] about New Social Media Study is a Wake Up Call for Brand Marketers

Quirky Shinola Launches New Headphone Line, Made in Detroit

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Can of ShinolaQuirky Shinola, the scrappy Detroit, MI-based manufacturer of an eclectic collection of disconnected product lines, including watches, bicycles, leather goods, jewelry and, now, audio, has introduced a line of headphones, including over-ear, on-ear, and in-ear models. The company, which is owned by Bedrock Manufacturing Company, LLC, is as much an experiment in bringing manufacturing back to bankrupt Detroit, as it is a power brand.

See more on this new headphone line from Shinola… [Read more…] about Quirky Shinola Launches New Headphone Line, Made in Detroit

Gibson Brands: Putting Its Assets On the Line

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Sells Warehouse & Property for $6 Million

Gibson_Bus_Fleet-1

Gibson Brands, Inc. has reached an agreement to sell its property on a half-acre in the North Gulch area of Nashville, TN to a private equity group for $6.38 million, according to a report by the Tennessean. The property includes an unused Gibson warehouse. The purchase was by Somera Road Inc., who worked in partnership with Tricera Capital, a Miami, FL private equity company.

See more on this Gibson Brands deal, which may not be done yet…

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Amazon and Alexa Invades Japan via Echo, Echo Plus and Echo Dot

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Amazon logoAmazon announced on Wednesday that its Alexa AI with Echo, Echo Plus and Echo Dot are all now available in Japan. The move, which the company says took a full year of development, is seen as further boosting its dominance in the Smart Speaker market globally.

See more on this exporting of Alexa to Japan… [Read more…] about Amazon and Alexa Invades Japan via Echo, Echo Plus and Echo Dot

Elan Reveals Opening of First Training Center in Dallas

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Elan logoElan revealed Wednesday that it has opened a training facility in Dallas, TX as of January of this year. The company says the facility is operating at 95% capacity and has already trained more than 200 dealers from around the United States.

See more on this new initiative from Elan… [Read more…] about Elan Reveals Opening of First Training Center in Dallas