Hisense is Said to be ‘Defiant’
News sources in Japan are reporting that Hisense has fired back at newly aggressive Sharp negotiating tactics, saying firmly it will not relinquish the licensing rights to the Sharp brand name in North & South America, as the company has recently requested. Hisense paid heavily to obtain those rights, and despite the fact that Sharp has asked to terminate the deal, the company has no intention of doing so no matter the offer – or more recently – no matter the threat from Sharp.
