Samsung Electronics Co., Ltd., the undisputed global leader in TVs and other key products, launched its CES 2015 press conference in a pattern familiar to those of us who have attended them over the years. But there was one moment in this carefully scripted presentation this year that caught our attention…a moment unlike any other we’ve experienced before at a Samsung presentation. It was a moment when the company actually sounded a touch…defensive.
Archives for January 6, 2015
LG Conveys Cool Confidence, in OLED and More
Starting off press day at CES 2015 with a bang, LG Electronics, Inc. seemed to us to convey a decidedly cool confidence. In the past, LG could be defensive…often struggling to emerge from the shadows of its larger rival – Samsung.
But this year, LG was confident and optimistic… [Read more…] about LG Conveys Cool Confidence, in OLED and More
CES 2015 Opens with Great Fanfare, But No Real Surprises
Like a carefully scripted political debate, Day 0 of CES (Day 1 for most of the press) opened with great fanfare…but offered no real surprises. Day 0 – officially known as Press Day – is an endless series of press conferences in which major manufacturers make their significant announcements and present their plans for 2015. And this year these press conferences, for the most part, followed their expected path – not even a Michael Bay meltdown emerged to spice it up a bit like last year!