Dish Network Corp. announced today that it is the first major pay-TV provider in the U.S. to integrate the Netflix app into its set-top box. With this system, available on their second generation Hopper, users can access their favorite Netflix movies and shows, such as House of Cards and Orange is the New Black. And this Netflix content resides side-by-side with “linear” TV channels.
Archives for December 17, 2014
3 Steps to Building a Smarter Strategy
From our sister website – The Stratecon Group
As you likely know, the tag line for The Stratecon Group is Strategic Concepts in Marketing. Strategy is a big part of what we do. In fact, if you were to view Stratecon founder Ted Green’s LinkedIn profile, you would see that 2 of the top 5 endorsements are for strategy (#1 Marketing Strategy and #4 Strategy). Because of that, at cocktail parties…at the grocery store…on tradeshow floors…I am often asked how a company can come up with a great strategy.