New data from GfK’s annual FutureBuy survey of shoppers shows a dramatic turn in the effect of “showrooming” (shoppers looking at/picking items in stores, then buying them online) with a decided edge going to brick-and-mortar retailers. The survey tracks omni-channel shoppers – both those engaged in showrooming and those that conduct “webrooming” (shopping an item online, but then buying it in a retail store) – in 17 countries and across 15 product segments…including consumer electronics.
Archives for November 25, 2014
Having Dumped Everything Else, Pioneer Makes Plans to Dominate Car Electronics
About the AV biz? Hoping Onkyo Keeps the Pioneer Name…
In a revealing interview with the Nikkei in Tokyo, Pioneer Corp. President Susumu Kotani said that Pioneer – after spending several months selling off all of its divisions other than automotive – is considering resorting to acquisitions in order to build a dominant position within its chosen market. A radical shift after months of divestiture, he makes clear that the company is preparing to move to offense, in order to build a new – and expanded – future.