Last week, Strata-gee was the first in the industry to report the financial second quarter results for Nortek, Inc. and while the overall news had many positive points – the results for the now-separately reported AV group was quite negative, driving the overall company into a net loss of $46.2 million. Our story hit pretty big, and drew a lot of “eyeballs” from around the industry.
Archives for August 14, 2014
Put a Little Bounce in Your Sales with Spring Deck
Imagine this – your sales team heads out to meet with prospective clients for your integration business somewhere in your service area. In a meeting, the client likes what they hear, but wants to see just exactly what the salesperson is referring to.
Like magic – presto changeo – your salesperson whips out an iPad and instantly pulls up a sharp, colorful image of the key components being proposed. What’s that you say, Mr. Prospect? You’d like to know how many HDMI inputs this unit has? Another click and a pdf of a manufacturer’s product cut-sheet opens up to detailed specifications – ah, there’s the answer.
Oh wait! – your salesperson exclaims – let me show you this short video made by the manufacturer that demonstrates a key feature that would be perfect for you. A colorful video plays instantly and smoothly, without any “buffering” hesitation.