Lenbrook America held a media event last week in Manhattan where they announced the birth of a new brand of multi-room wireless (and wired) music streaming systems called Bluesound. Bluesound is designed to be positioned above brands like Sonos in terms of price and performance…but tuck underneath some of the higher-end solutions such as those offered by NAD and others. The company hopes to create a profitable step-up market for higher priced, better performing solutions in the digital domain – as once existed in the analog realm years back.
Archives for October 24, 2013
The Miracle of…Birth – The Birth of the Bluesound Brand
Last week, I witnessed a miracle. The miracle was…a birth. It was a birth like no other, as every proud parent believes is the case with THEIR child. There was a proud Papa…and a large assembled family…brought together to celebrate the event.
This birth, like any birth, was wondrous. And…for the parents…this was an event full of hopes and dreams of what their “bundle of joy” will become. At this joyous event was a group of observers, like me. But not like me.