Strata-gee.com

Strategy in TECH...

You are here: Home / 2013 / Archives for February 2013

Archives for February 2013

Yamaha Board Orders Major Restructuring; Revises FY2013 Forecast Downward to Break-Even

by Leave a Comment

BREAKING NEWS

Yamaha logo

Yamaha Corporation announced yesterday in Japan that its Board of Directors has ordered a major restructuring of the company’s domestic operations – in one case merging eight separate operating subsidiaries into one. The company has also released results for FY2013 through the third quarter ending December 31, 2012 and revised its annual forecast downward from a profit to break-even as a result of extraordinary charges related to the restructuring as well as sales and profit declines.

See details on the dramatic steps Yamaha’s Board is taking to try and improve efficiency & profitability… [Read more…] about Yamaha Board Orders Major Restructuring; Revises FY2013 Forecast Downward to Break-Even

IC Realtime to Become ProSource Vendor at Upcoming HES Summit

by Leave a Comment

ProSource LogoProSource, which bills itself as the country’s largest specialty and consumer-electronics merchandising group, announced today that IC Realtime would become a vendor for the organization at their upcoming HES Summit taking place February 17-20, 2013 at the Orlando Marriott World Center.

See more on this new vendor for the group here… [Read more…] about IC Realtime to Become ProSource Vendor at Upcoming HES Summit

Ube Launches Indiegogo Campaign to Crowdfund the Manufacture of 10,000 Wi-Fi Smart Dimmers

by Leave a Comment

Ube_logo_largeStart-up Ube, the new company founded by former CEDIA CEO Utz Baldwin and partners, offers an all-new mobile device-optimized, cloud-based home control technology bringing new power – and new simplicity – to the masses. This new technology could be a highly disruptive game changer with a re-conceived business model that just might gut the heart of the highly lucrative residential systems installer market. Or not…

Today, Ube [pronounced YOU-bee] announced their first major step forward in the wake of their stunning technology show win at last fall’s DEMO 2012 in which the company received the People’s Choice Award earning them $1 million in media from the show’s promoter. Ube has begun a campaign on the crowdfunding website Indiegogo to raise funds so that the company can manufacturer their first 10,000 Wi-Fi smart dimmers. The company also announced a BETA test program open to residential A/V electronics installers and integrators.

See more on this fascinating first product Ube is launching on Indiegogo…and on the special “BETA” test program for integrators and installers… [Read more…] about Ube Launches Indiegogo Campaign to Crowdfund the Manufacture of 10,000 Wi-Fi Smart Dimmers

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

by Leave a Comment

Graphic of Super Bowl LogoSince this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.

See the Top 10 Super Bowl Ads, as rated by CONSUMERS here… [Read more…] about Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Bob Brown Joins Thiel as Interim COO and Board Member

by 1 Comment

Photo of Bob BrownIndustry veteran Bob Brown, known to many from his long tenure as President at Lenbrook America, has joined Thiel Audio as a member of their board of directors. Brown will also, effective immediately, begin serving as the company’s interim Chief Operating Officer (COO).

Thiel, as we recently reported, is in the middle of an exciting revival as the result of its recent purchase by a consortium of Tennessee investors led by current CEO Bill Thomas.

See more on this interesting new development for Thiel… [Read more…] about Bob Brown Joins Thiel as Interim COO and Board Member