New data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.
Archives for April 9, 2015
Apple’s Smartwatch: A Magnum Opus? Or A Major Oh-Oh?
Smarmy smugness notwithstanding, Apple executives must be getting at least a little nervous. As we recently reported, their launch of the new Apple Watch saw a response that was tepid at best. As the press expressed a healthy dose of skepticism, Apple CEO Tim Cook noted with a touch of irony how the press has been wrong on most of the company’s launches of many products that went on to dominate their markets. So…talk to the hand.