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Archives for November 14, 2012

Where Do Consumers Prefer to See Advertisements?

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Think you know how the typical consumer – if there is such a thing – feels about advertising in our new digitally-enhanced world? You just might be surprised! For example, in today’s increasingly digital world…marketers are devoting more dollars to digital media such as websites, email marketing, paid search marketing, social media marketing, and more.

But how does traditional print and broadcast media fit into our new digital marketing world?… [Read more…] about Where Do Consumers Prefer to See Advertisements?

OK, 3D HDTV Flopped – Industry Turns to Next Trick in Bag: Ultra HDTV

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Photo of Sony 4K UHDTV at CEATEC show in Japan
Sony 4K LCD TV at the CEATEC show in Japan earlier this year.
[PHOTO: Junko Kimura/Bloomberg via Getty Images]
It’s a tough time to be an executive at one of the major television manufacturer’s these days. After a record run – with help from the U.S. government mandating a switch to digital broadcasting virtually forcing American consumers to upgrade their sets – the industry appears to have lost its mojo. So, with great fanfare, manufacturers went back to the well, trying to convince consumers to “upgrade” their sets to new 3D capable sets. But 3D was a dismal flop.

Now manufacturers have dug deep into their bag of tricks to offer 4K HDTV, also known as Ultra HDTV… [Read more…] about OK, 3D HDTV Flopped – Industry Turns to Next Trick in Bag: Ultra HDTV